{"id":2985,"date":"2024-10-02T00:00:56","date_gmt":"2024-10-02T03:00:56","guid":{"rendered":"https:\/\/profile.ag\/case\/regenera-america\/"},"modified":"2026-08-17T10:51:26","modified_gmt":"2026-08-17T13:51:26","slug":"regenera-america","status":"publish","type":"case","link":"https:\/\/profile.ag\/en\/case\/regenera-america\/","title":{"rendered":"Regenera America"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2899,"menu_order":0,"template":"","categories":[],"categoria-de-case":[],"class_list":["post-2985","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"frase_em_destaque_-_titulo":"The wealth of biodiversity and regeneration being driven by Latin America's most valuable company and reverberating throughout Brazil.","frase_em_destaque_-_titulo_source":{"label":"Frase em destaque - T\u00edtulo","type":"text","formatted_value":"The wealth of biodiversity and regeneration being driven by Latin America's most valuable company and reverberating throughout Brazil."},"nome_do_premio":"","nome_do_premio_source":{"label":"Nome do pr\u00eamio","type":"text","formatted_value":""},"cliente":"Mercado Livre","cliente_source":{"label":"Cliente","type":"text","formatted_value":"Mercado Livre"},"data":"2024","data_source":{"label":"Data","type":"text","formatted_value":"2024"},"nos_entregamos":"Narrative<br\/><br\/>Positioning<br\/><br\/>ESG campaign","nos_entregamos_source":{"label":"N\u00f3s entregamos","type":"text","formatted_value":"Narrative<br\/><br\/>Positioning<br\/><br\/>ESG campaign"},"time_responsavel":"","time_responsavel_source":{"label":"Time respons\u00e1vel","type":"text","formatted_value":""},"desafio_-_titulo":"","desafio_-_titulo_source":{"label":"Desafio - T\u00edtulo","type":"text","formatted_value":""},"desafio_-_texto":"The environmental strategy of Latin America's most valuable company needed a narrative that strategically communicated the major investments and movements in regenerating Latin America's iconic biomes. That's why we developed the communication strategy for Mercado Livre's investment in the Regenera America program. ","desafio_-_texto_source":{"label":"Desafio - Texto","type":"textarea","formatted_value":"The environmental strategy of Latin America's most valuable company needed a narrative that strategically communicated the major investments and movements in regenerating Latin America's iconic biomes. That's why we developed the communication strategy for Mercado Livre's investment in the Regenera America program. "},"solucao_-_titulo":"","solucao_-_titulo_source":{"label":"Solu\u00e7\u00e3o - T\u00edtulo","type":"text","formatted_value":""},"solucao_-_texto":"Our work involved developing a sustainability strategy and narrative through the creation and implementation of campaigns, videos, events and actions with influencers. We supported Mercado Livre to continue leading progress, take a leading role in the sustainable agenda and go beyond compensating. We tell the story of a regenerative project, pointing out new ways to accelerate the changes the world needs.   ","solucao_-_texto_source":{"label":"Solu\u00e7\u00e3o - Texto","type":"textarea","formatted_value":"Our work involved developing a sustainability strategy and narrative through the creation and implementation of campaigns, videos, events and actions with influencers. We supported Mercado Livre to continue leading progress, take a leading role in the sustainable agenda and go beyond compensating. We tell the story of a regenerative project, pointing out new ways to accelerate the changes the world needs.   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","resultados_-_texto_source":{"label":"Resultados - Texto","type":"textarea","formatted_value":"There were more than  <strong><span style=\"color: #6E29FF;\">$23,744,953<\/strong><\/span>  invested,  <strong><span style=\"color: #6E29FF;\">1.885.740<\/strong><\/span>  trees planted and  <strong><span style=\"color: #6E29FF;\">10,132 local producers<\/strong><\/span>  involved in helping to preserve and restore forests and biodiversity. And we achieved our goal: to support the brand\u2019s communication and continuity in addressing climate change and its impacts. 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