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Natura was a pioneer in developing a business model that values the standing forest economy based on the union between science, nature and traditional knowledge. This circle was the basis for the Ekos brand's support for socio-biodiversity.  ","desafio_-_texto_source":{"label":"Desafio - Texto","type":"textarea","formatted_value":"Communicating ESG for a giant Brazilian multinational and the third most sustainable company in the world, according to GlobeScan, in a consistent and thought-provoking way - that was the opportunity we had to tell a bit of Natura's story. Natura was a pioneer in developing a business model that values the standing forest economy based on the union between science, nature and traditional knowledge. This circle was the basis for the Ekos brand's support for socio-biodiversity.  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We address questions about the role of income for individuals and companies within this framework, as well as how this translates into Natura\u2019s business model through integrated reporting that combines economic, social, environmental, and human dimensions. Among other projects,    <strong><span style=\"color: #6E29FF;\">We embody the vision of a business that is truly committed to sustainability<\/strong><\/span>.","resultados_-_texto_source":{"label":"Resultados - Texto","type":"textarea","formatted_value":"We also support other projects by the brand, such as developing the narrative on the theme of \u201cDecent Income\u201d in both text and visual presentation formats (in Portuguese and Spanish), highlighting aspects such as human development, social impact, and the business model. 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