{"id":4164,"date":"2026-08-10T12:53:51","date_gmt":"2026-08-10T15:53:51","guid":{"rendered":"https:\/\/profile.ag\/case\/spaces-that-transform\/"},"modified":"2026-08-10T12:53:51","modified_gmt":"2026-08-10T15:53:51","slug":"spaces-that-transform","status":"publish","type":"case","link":"https:\/\/profile.ag\/en\/case\/spaces-that-transform\/","title":{"rendered":"Spaces That Transform"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3981,"menu_order":0,"template":"","categories":[],"categoria-de-case":[],"class_list":["post-4164","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"frase_em_destaque_-_titulo":"The translation of a robust ESG platform into everyday Portuguese and the repositioning of shopping malls as living spaces, not just places for consumption.","frase_em_destaque_-_titulo_source":{"label":"Frase em destaque - T\u00edtulo","type":"text","formatted_value":"The translation of a robust ESG platform into everyday Portuguese and the repositioning of shopping malls as living spaces, not just places for consumption."},"nome_do_premio":"","nome_do_premio_source":{"label":"Nome do pr\u00eamio","type":"text","formatted_value":""},"cliente":"Allos","cliente_source":{"label":"Cliente","type":"text","formatted_value":"Allos"},"data":"2025","data_source":{"label":"Data","type":"text","formatted_value":"2025"},"nos_entregamos":"Storytelling, Positioning, Campaign, ESG Report","nos_entregamos_source":{"label":"N\u00f3s entregamos","type":"text","formatted_value":"Storytelling, Positioning, Campaign, ESG Report"},"time_responsavel":"","time_responsavel_source":{"label":"Time respons\u00e1vel","type":"text","formatted_value":""},"desafio_-_titulo":"Opportunity","desafio_-_titulo_source":{"label":"Desafio - T\u00edtulo","type":"text","formatted_value":"Opportunity"},"desafio_-_texto":"Allos, Brazil\u2019s largest shopping center operator\u2014with 57 properties and listed on B3 (ALOS3)\u2014had just established a new ESG framework and set its commitments through 2030. The strategy was solid and comprised four areas of focus: environmental goals set in advance for the Amazon region ahead of COP30; inclusion in the stock exchange\u2019s main sustainability indices\u2014ISE, ICO2, and IDIVERSA B3; and the sector\u2019s highest CDP score. All of this fell under the umbrella of \u201cSustainable Life Centers,\u201d an English-language concept used primarily internally, which made sense to investors and experts but meant nothing to employees, store owners, and consumers.  ","desafio_-_texto_source":{"label":"Desafio - Texto","type":"textarea","formatted_value":"Allos, Brazil\u2019s largest shopping center operator\u2014with 57 properties and listed on B3 (ALOS3)\u2014had just established a new ESG framework and set its commitments through 2030. The strategy was solid and comprised four areas of focus: environmental goals set in advance for the Amazon region ahead of COP30; inclusion in the stock exchange\u2019s main sustainability indices\u2014ISE, ICO2, and IDIVERSA B3; and the sector\u2019s highest CDP score. All of this fell under the umbrella of \u201cSustainable Life Centers,\u201d an English-language concept used primarily internally, which made sense to investors and experts but meant nothing to employees, store owners, and consumers.  "},"solucao_-_titulo":"Solution","solucao_-_titulo_source":{"label":"Solu\u00e7\u00e3o - T\u00edtulo","type":"text","formatted_value":"Solution"},"solucao_-_texto":"Our in-depth analysis resulted in an ESG Dossier that examined the company, its sustainability report, and industry benchmarks, and made it clear that traditional corporate communications would fall short in this context. We then translated \u201cSustainable Life Centers\u201d into a national, emotionally resonant, and relatable concept, with the central narrative \u201cALLOS: Spaces that transform your life and our future.\u201d The four technical hubs were rebranded as spaces that include, care for, conserve, and develop, and the key visual reinforced this idea by transforming the line of the Allos logo into welcoming parentheses.    <br> <br>\nTwo guiding principles shaped the work: organizing the themes so that each commitment made sense within the right pillar; and not overpromising, with a \u201cDo\u2019s and Don\u2019ts\u201d guide that shields the brand from greenwashing. Transparency as a means of building credibility.   <br> <br>\nWe developed SWOT matrices for environmental, social, governance, and communication issues, as well as a framework of key messages organized by theme and stakeholder, with both proactive and reactive versions for each sensitive issue. We broke down the narrative into a detailed annual editorial plan, aligned with the malls\u2019 actual calendar, and produced a corporate video presenting the strategy. We didn\u2019t just provide guidelines; we delivered the \u201chow-to.\u201d  ","solucao_-_texto_source":{"label":"Solu\u00e7\u00e3o - Texto","type":"textarea","formatted_value":"Our in-depth analysis resulted in an ESG Dossier that examined the company, its sustainability report, and industry benchmarks, and made it clear that traditional corporate communications would fall short in this context. We then translated \u201cSustainable Life Centers\u201d into a national, emotionally resonant, and relatable concept, with the central narrative \u201cALLOS: Spaces that transform your life and our future.\u201d The four technical hubs were rebranded as spaces that include, care for, conserve, and develop, and the key visual reinforced this idea by transforming the line of the Allos logo into welcoming parentheses.    <br> <br>\nTwo guiding principles shaped the work: organizing the themes so that each commitment made sense within the right pillar; and not overpromising, with a \u201cDo\u2019s and Don\u2019ts\u201d guide that shields the brand from greenwashing. Transparency as a means of building credibility.   <br> <br>\nWe developed SWOT matrices for environmental, social, governance, and communication issues, as well as a framework of key messages organized by theme and stakeholder, with both proactive and reactive versions for each sensitive issue. We broke down the narrative into a detailed annual editorial plan, aligned with the malls\u2019 actual calendar, and produced a corporate video presenting the strategy. We didn\u2019t just provide guidelines; we delivered the \u201chow-to.\u201d  "},"resultados_-_titulo":"Results","resultados_-_titulo_source":{"label":"Resultados - T\u00edtulo","type":"text","formatted_value":"Results"},"resultados_-_texto":"Well-received by the client, the tagline was incorporated into the sustainability report, the corporate video, and official materials, even leading to changes in the company\u2019s marketing management. We provided Allos with a communication framework capable of translating complex commitments into a clear promise, without falling into the trap of greenwashing. ","resultados_-_texto_source":{"label":"Resultados - Texto","type":"textarea","formatted_value":"Well-received by the client, the tagline was incorporated into the sustainability report, the corporate video, and official materials, even leading to changes in the company\u2019s marketing management. We provided Allos with a communication framework capable of translating complex commitments into a clear promise, without falling into the trap of greenwashing. 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