{"id":4166,"date":"2026-08-11T11:47:47","date_gmt":"2026-08-11T14:47:47","guid":{"rendered":"https:\/\/profile.ag\/case\/centenarians-project\/"},"modified":"2026-08-17T23:09:03","modified_gmt":"2026-08-18T02:09:03","slug":"centenarians-project","status":"publish","type":"case","link":"https:\/\/profile.ag\/en\/case\/centenarians-project\/","title":{"rendered":"Centenarians Project"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":4065,"menu_order":0,"template":"","categories":[],"categoria-de-case":[],"class_list":["post-4166","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"frase_em_destaque_-_titulo":"Subway stations transformed into living museums, bringing the work of century-old geniuses of Brazilian culture into the daily lives of millions of passengers.","frase_em_destaque_-_titulo_source":{"label":"Frase em destaque - T\u00edtulo","type":"text","formatted_value":"Subway stations transformed into living museums, bringing the work of century-old geniuses of Brazilian culture into the daily lives of millions of passengers."},"nome_do_premio":"Zero Project Award 2026","nome_do_premio_source":{"label":"Nome do pr\u00eamio","type":"text","formatted_value":"Zero Project Award 2026"},"cliente":"Motiva","cliente_source":{"label":"Cliente","type":"text","formatted_value":"Motiva"},"data":"Since 2024","data_source":{"label":"Data","type":"text","formatted_value":"Since 2024"},"nos_entregamos":" Positioning <br\/><br\/>Curation <br\/><br\/>Exhibition Design <br\/><br\/>Brand Activations","nos_entregamos_source":{"label":"N\u00f3s entregamos","type":"text","formatted_value":" Positioning <br\/><br\/>Curation <br\/><br\/>Exhibition Design <br\/><br\/>Brand Activations"},"time_responsavel":"","time_responsavel_source":{"label":"Time respons\u00e1vel","type":"text","formatted_value":""},"desafio_-_titulo":"Opportunity","desafio_-_titulo_source":{"label":"Desafio - T\u00edtulo","type":"text","formatted_value":"Opportunity"},"desafio_-_texto":"Brazil is a country of immense cultural wealth, but much of it remains confined to museums and cultural centers that are not part of the daily lives of most people, especially the younger generations. This is what drives the Centen\u00e1rios Project, an initiative of the Motiva Institute\u2014the social arm of the country\u2019s largest mobility infrastructure company\u2014to honor Brazilian artists who have reached their 100th birthday at stations along Line 4 (Yellow) of the S\u00e3o Paulo Metro. Our initial analysis shed light on the nature of the challenge: to create authentic, respectful, and accessible cultural experiences on a metropolitan scale within vibrant, bustling transit spaces governed by safety and traffic flow regulations.  ","desafio_-_texto_source":{"label":"Desafio - Texto","type":"textarea","formatted_value":"Brazil is a country of immense cultural wealth, but much of it remains confined to museums and cultural centers that are not part of the daily lives of most people, especially the younger generations. This is what drives the Centen\u00e1rios Project, an initiative of the Motiva Institute\u2014the social arm of the country\u2019s largest mobility infrastructure company\u2014to honor Brazilian artists who have reached their 100th birthday at stations along Line 4 (Yellow) of the S\u00e3o Paulo Metro. Our initial analysis shed light on the nature of the challenge: to create authentic, respectful, and accessible cultural experiences on a metropolitan scale within vibrant, bustling transit spaces governed by safety and traffic flow regulations.  "},"solucao_-_titulo":"Solution","solucao_-_titulo_source":{"label":"Solu\u00e7\u00e3o - T\u00edtulo","type":"text","formatted_value":"Solution"},"solucao_-_texto":"We structure each exhibition around the idea of transforming the station into a living museum\u2014a cultural space integrated into the flow of daily life, where the essence of the artist\u2014their works, quotes, images, instruments, and stories\u2014meets passengers along their journey, without the barriers of ticket counters or a fixed program. While the curatorial team leads the selection of honorees, Profile is responsible for the concept, visual identity, design of the experiences, and touchpoints for each exhibition.   <br> <br>Each exhibition stems from in-depth research that is translated into works that embody the spirit of the honoree. With accessibility and sustainability as its cornerstones, the experience is designed to include Braille, audio descriptions, and tactile panels, in addition to a zero-waste and carbon-neutral certification for each installation.   <br> <br>The first stop was Pinheiros, with Heitor Villa-Lobos, followed by Clarice Lispector in Luz, Luiz Gonzaga in Rep\u00fablica, Grande Otelo on Paulista Avenue, Clementina de Jesus in Vila S\u00f4nia, Jorge Amado in Butant\u00e3, and Lina Bo Bardi on Fradique Countinho Street. Throughout the entire process, we maintained constant communication with the artists\u2019 families to ensure that each exhibition honored the memory of those being celebrated. ","solucao_-_texto_source":{"label":"Solu\u00e7\u00e3o - Texto","type":"textarea","formatted_value":"We structure each exhibition around the idea of transforming the station into a living museum\u2014a cultural space integrated into the flow of daily life, where the essence of the artist\u2014their works, quotes, images, instruments, and stories\u2014meets passengers along their journey, without the barriers of ticket counters or a fixed program. While the curatorial team leads the selection of honorees, Profile is responsible for the concept, visual identity, design of the experiences, and touchpoints for each exhibition.   <br> <br>Each exhibition stems from in-depth research that is translated into works that embody the spirit of the honoree. With accessibility and sustainability as its cornerstones, the experience is designed to include Braille, audio descriptions, and tactile panels, in addition to a zero-waste and carbon-neutral certification for each installation.   <br> <br>The first stop was Pinheiros, with Heitor Villa-Lobos, followed by Clarice Lispector in Luz, Luiz Gonzaga in Rep\u00fablica, Grande Otelo on Paulista Avenue, Clementina de Jesus in Vila S\u00f4nia, Jorge Amado in Butant\u00e3, and Lina Bo Bardi on Fradique Countinho Street. Throughout the entire process, we maintained constant communication with the artists\u2019 families to ensure that each exhibition honored the memory of those being celebrated. "},"resultados_-_titulo":"Results","resultados_-_titulo_source":{"label":"Resultados - T\u00edtulo","type":"text","formatted_value":"Results"},"resultados_-_texto":"The accessibility work carried out for the exhibitions was recognized internationally at the Zero Project Conference, held at UN headquarters in Vienna. The scale speaks for itself. The Pinheiros station records approximately 102,000 daily boardings and the Luz station, approximately 266,000, transforming the daily commute of millions of people into an encounter with Brazilian art. This reach is also reflected in spontaneous engagement, with recurring press coverage and a legion of content creators recommending the exhibitions on TikTok and Instagram as free cultural events around the city. The Centen\u00e1rios Project establishes a replicable model of private social investment through culture. And the movement continues.     ","resultados_-_texto_source":{"label":"Resultados - Texto","type":"textarea","formatted_value":"The accessibility work carried out for the exhibitions was recognized internationally at the Zero Project Conference, held at UN headquarters in Vienna. The scale speaks for itself. The Pinheiros station records approximately 102,000 daily boardings and the Luz station, approximately 266,000, transforming the daily commute of millions of people into an encounter with Brazilian art. This reach is also reflected in spontaneous engagement, with recurring press coverage and a legion of content creators recommending the exhibitions on TikTok and Instagram as free cultural events around the city. The Centen\u00e1rios Project establishes a replicable model of private social investment through culture. And the movement continues.     "},"imagem-desafio-1":{"ID":4067,"id":4067,"title":"CZ2_7107","filename":"CZ2_7107-scaled.jpg","filesize":766473,"url":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7107-scaled.jpg","link":"https:\/\/profile.ag\/en\/case\/centenarians-project\/cz2_7107-2\/","alt":"","author":"5","description":"","caption":"","name":"cz2_7107-2","status":"inherit","uploaded_to":4166,"date":"2026-08-11 14:52:04","modified":"2026-08-18 02:09:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/profile.ag\/wp-includes\/images\/media\/default.png","width":2560,"height":1703,"sizes":{"thumbnail":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7107-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7107-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7107-768x511.jpg","medium_large-width":768,"medium_large-height":511,"large":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7107-1024x681.jpg","large-width":800,"large-height":532,"1536x1536":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7107-1536x1022.jpg","1536x1536-width":1536,"1536x1536-height":1022,"2048x2048":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7107-2048x1362.jpg","2048x2048-width":2048,"2048x2048-height":1362}},"imagem-desafio-1_source":{"label":"Imagem-desafio-1","type":"image","formatted_value":{"ID":4067,"id":4067,"title":"CZ2_7107","filename":"CZ2_7107-scaled.jpg","filesize":766473,"url":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7107-scaled.jpg","link":"https:\/\/profile.ag\/en\/case\/centenarians-project\/cz2_7107-2\/","alt":"","author":"5","description":"","caption":"","name":"cz2_7107-2","status":"inherit","uploaded_to":4166,"date":"2026-08-11 14:52:04","modified":"2026-08-18 02:09:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/profile.ag\/wp-includes\/images\/media\/default.png","width":2560,"height":1703,"sizes":{"thumbnail":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7107-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7107-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7107-768x511.jpg","medium_large-width":768,"medium_large-height":511,"large":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7107-1024x681.jpg","large-width":800,"large-height":532,"1536x1536":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7107-1536x1022.jpg","1536x1536-width":1536,"1536x1536-height":1022,"2048x2048":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7107-2048x1362.jpg","2048x2048-width":2048,"2048x2048-height":1362}}},"imagem_desafio_2":{"ID":4069,"id":4069,"title":"CZ2_7081","filename":"CZ2_7081-scaled.jpg","filesize":886960,"url":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7081-scaled.jpg","link":"https:\/\/profile.ag\/en\/case\/centenarians-project\/cz2_7081-2\/","alt":"","author":"5","description":"","caption":"","name":"cz2_7081-2","status":"inherit","uploaded_to":4166,"date":"2026-08-11 14:52:18","modified":"2026-08-18 02:09:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/profile.ag\/wp-includes\/images\/media\/default.png","width":2560,"height":1703,"sizes":{"thumbnail":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7081-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7081-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7081-768x511.jpg","medium_large-width":768,"medium_large-height":511,"large":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7081-1024x681.jpg","large-width":800,"large-height":532,"1536x1536":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7081-1536x1022.jpg","1536x1536-width":1536,"1536x1536-height":1022,"2048x2048":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7081-2048x1362.jpg","2048x2048-width":2048,"2048x2048-height":1362}},"imagem_desafio_2_source":{"label":"Imagem desafio 2","type":"image","formatted_value":{"ID":4069,"id":4069,"title":"CZ2_7081","filename":"CZ2_7081-scaled.jpg","filesize":886960,"url":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7081-scaled.jpg","link":"https:\/\/profile.ag\/en\/case\/centenarians-project\/cz2_7081-2\/","alt":"","author":"5","description":"","caption":"","name":"cz2_7081-2","status":"inherit","uploaded_to":4166,"date":"2026-08-11 14:52:18","modified":"2026-08-18 02:09:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/profile.ag\/wp-includes\/images\/media\/default.png","width":2560,"height":1703,"sizes":{"thumbnail":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7081-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7081-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7081-768x511.jpg","medium_large-width":768,"medium_large-height":511,"large":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7081-1024x681.jpg","large-width":800,"large-height":532,"1536x1536":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7081-1536x1022.jpg","1536x1536-width":1536,"1536x1536-height":1022,"2048x2048":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/CZ2_7081-2048x1362.jpg","2048x2048-width":2048,"2048x2048-height":1362}}},"imagem_desafio_3":false,"imagem_desafio_3_source":{"label":"Imagem Desafio 3","type":"image","formatted_value":false},"imagem_solucao_1":{"ID":4060,"id":4060,"title":"centenarios 1","filename":"centenarios-1-scaled.jpg","filesize":919166,"url":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-1-scaled.jpg","link":"https:\/\/profile.ag\/en\/case\/centenarians-project\/centenarios-1-2\/","alt":"","author":"5","description":"","caption":"","name":"centenarios-1-2","status":"inherit","uploaded_to":4166,"date":"2026-08-11 14:42:33","modified":"2026-08-18 02:09:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/profile.ag\/wp-includes\/images\/media\/default.png","width":2560,"height":1707,"sizes":{"thumbnail":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-1-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-1-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-1-1024x683.jpg","large-width":800,"large-height":534,"1536x1536":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-1-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-1-2048x1365.jpg","2048x2048-width":2048,"2048x2048-height":1365}},"imagem_solucao_1_source":{"label":"Imagem solu\u00e7\u00e3o 1","type":"image","formatted_value":{"ID":4060,"id":4060,"title":"centenarios 1","filename":"centenarios-1-scaled.jpg","filesize":919166,"url":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-1-scaled.jpg","link":"https:\/\/profile.ag\/en\/case\/centenarians-project\/centenarios-1-2\/","alt":"","author":"5","description":"","caption":"","name":"centenarios-1-2","status":"inherit","uploaded_to":4166,"date":"2026-08-11 14:42:33","modified":"2026-08-18 02:09:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/profile.ag\/wp-includes\/images\/media\/default.png","width":2560,"height":1707,"sizes":{"thumbnail":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-1-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-1-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-1-1024x683.jpg","large-width":800,"large-height":534,"1536x1536":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-1-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-1-2048x1365.jpg","2048x2048-width":2048,"2048x2048-height":1365}}},"imagem_solucao_2":{"ID":4054,"id":4054,"title":"centenarios 4","filename":"centenarios-4-scaled.jpg","filesize":797588,"url":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-4-scaled.jpg","link":"https:\/\/profile.ag\/en\/case\/centenarians-project\/centenarios-4-2\/","alt":"","author":"5","description":"","caption":"","name":"centenarios-4-2","status":"inherit","uploaded_to":4166,"date":"2026-08-11 14:42:08","modified":"2026-08-18 02:09:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/profile.ag\/wp-includes\/images\/media\/default.png","width":2560,"height":1707,"sizes":{"thumbnail":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-4-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-4-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-4-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-4-1024x683.jpg","large-width":800,"large-height":534,"1536x1536":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-4-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-4-2048x1365.jpg","2048x2048-width":2048,"2048x2048-height":1365}},"imagem_solucao_2_source":{"label":"Imagem solu\u00e7\u00e3o 2","type":"image","formatted_value":{"ID":4054,"id":4054,"title":"centenarios 4","filename":"centenarios-4-scaled.jpg","filesize":797588,"url":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-4-scaled.jpg","link":"https:\/\/profile.ag\/en\/case\/centenarians-project\/centenarios-4-2\/","alt":"","author":"5","description":"","caption":"","name":"centenarios-4-2","status":"inherit","uploaded_to":4166,"date":"2026-08-11 14:42:08","modified":"2026-08-18 02:09:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/profile.ag\/wp-includes\/images\/media\/default.png","width":2560,"height":1707,"sizes":{"thumbnail":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-4-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-4-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-4-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-4-1024x683.jpg","large-width":800,"large-height":534,"1536x1536":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-4-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/profile.ag\/wp-content\/uploads\/2026\/08\/centenarios-4-2048x1365.jpg","2048x2048-width":2048,"2048x2048-height":1365}}},"imagem_solucao_3":false,"imagem_solucao_3_source":{"label":"Imagem Solu\u00e7\u00e3o 3","type":"image","formatted_value":false},"imagem_resultado_1":false,"imagem_resultado_1_source":{"label":"Imagem Resultado 1","type":"image","formatted_value":false},"imagem_resultado_2":false,"imagem_resultado_2_source":{"label":"Imagem Resultado 2","type":"image","formatted_value":false},"imagem_resultado_3":false,"imagem_resultado_3_source":{"label":"Imagem Resultado 3","type":"image","formatted_value":false},"depoimento_-_texto":"","depoimento_-_texto_source":{"label":"Depoimento - Texto","type":"textarea","formatted_value":""},"depoimento_-_cargo":"","depoimento_-_cargo_source":{"label":"Depoimento - Cargo","type":"text","formatted_value":""},"depoimento_-_imagem":false,"depoimento_-_imagem_source":{"label":"Depoimento - Imagem","type":"image","formatted_value":false},"depoimento_-_nome":"","depoimento_-_nome_source":{"label":"Depoimento - Nome","type":"text","formatted_value":""}},"_links":{"self":[{"href":"https:\/\/profile.ag\/en\/wp-json\/wp\/v2\/case\/4166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profile.ag\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/profile.ag\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":1,"href":"https:\/\/profile.ag\/en\/wp-json\/wp\/v2\/case\/4166\/revisions"}],"predecessor-version":[{"id":4196,"href":"https:\/\/profile.ag\/en\/wp-json\/wp\/v2\/case\/4166\/revisions\/4196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profile.ag\/en\/wp-json\/wp\/v2\/media\/4065"}],"wp:attachment":[{"href":"https:\/\/profile.ag\/en\/wp-json\/wp\/v2\/media?parent=4166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profile.ag\/en\/wp-json\/wp\/v2\/categories?post=4166"},{"taxonomy":"categoria-de-case","embeddable":true,"href":"https:\/\/profile.ag\/en\/wp-json\/wp\/v2\/categoria-de-case?post=4166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}