On our journey to becoming a reputation and impact consulting firm, a lot has happened, and here we’ll share a bit of that story, starting with our purpose.
This story began in 2013, out of a desire to support brands and organizations that are making a difference in the climate crisis.
It wasn't even a common term.
It was called global warming and the brands and organizations that were concerned about it had corporate social responsibility departments, rarely sustainability departments.
Since then, other terms have emerged, such as Positive Impact, ESG and Regeneration.
What about us? We’re continuing to do what we’ve always done since day zero:
Strategically support brands that are responsible for their impact on society.
Profile was founded by journalist Rodrigo V Cunha after eight years’ experience working on the communications strategy for sustainability at Banco Real, which was later bought by Banco Santander.
During this period, the bank has become a benchmark in the field, with awards from the UN and the Financial Times, among many others.
It wasn't certain that it would be possible to have a business focused on communication for sustainability, but our first clients gave the positive signal:
Clients
From then on, we focused on public relations and directed our business to work exclusively on issues connected to the UN's SDGs.
We have now solidified our position as a reputation and impact consulting firm, expanding the scope of our solutions and amplifying the reach of our mission.
In 2019, we became a Certified B Corporation, a pioneer among communications agencies in Brazil and worldwide. We will be recertified in 2023 and are active in movements such as the Global Compact and others.
In 2020, we took a historic turn in our business, when we started looking after Mercado Livre’s sustainability communications account.
Since then, we have specialized in storytelling and integrated communications for sustainability, working with brands such as Natura, Santander, Renner, and Grupo SBF. Today, our portfolio includes 4 of the 5 most admired brands in the Merco Social Responsibility ranking:
Itaú, Mercado Livre, Ambev, and Natura. And other organizations we admire, such as Motiva, B3, TED Countdown, and The Nature Conservancy, among many others.
In 2026, now operating as a reputation and impact consulting firm, we expanded our team of partners and directors.
The current management team, which—in addition to CEO Rodrigo V. Cunha—includes:
Leaders
The new team of partners brings experience in executing communication projects and organizing and activating events.
In addition to the local partnerships we have developed;
We live in an ecosystem of impact and regeneration.
We are an integral and mobilizing part.
More than just a consulting firm, we are partners in transformation. We’re ready to drive your sustainability journey and maximize your impact and reputation.
Let's reverberate together!
Talk to one of our experts.
- contato@profile.ag
