Mercado Livre
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Mercado Livre + Feira Preta Festival
The most valuable brand and the largest festival of black culture and creative economy in Latin America all in the same experience.
Client
Mercado Livre
Date
2024
We Deliver
ESG campaign
Brand activations
Event design
Public relations
Opportunity
Bringing together Latin America’s largest marketplace and most valuable brand with Latin America’s largest festival of Black culture and the creative economy—the Feira Preta Festival—was the challenge we took on and successfully accomplished. How can we authentically position both Mercado Livre and Mercado Pago at the 2024 Festival Feira Preta?
Solution
We created the campaign, promoted products from Black entrepreneurs that combine technology and sustainability, and, above all, strengthened the connection between Black consumers and entrepreneurs. In practice, the concept, creative assets, and online and offline engagement initiatives guided this powerful partnership to unleash its full potential.
