Natura
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Sociobiodiversity
An engaging and consistent portrayal of sustainable and people-centered practices for a brand that is a global leader in sustainability.
Client
Natura
Date
2019 - 2023
We Deliver
Narrative
Positioning
Report
Opportunity
Communicating ESG for a giant Brazilian multinational and the third most sustainable company in the world, according to GlobeScan, in a consistent and thought-provoking way - that was the opportunity we had to tell a bit of Natura's story. Natura was a pioneer in developing a business model that values the standing forest economy based on the union between science, nature and traditional knowledge. This circle was the basis for the Ekos brand's support for socio-biodiversity.
Solution
Our job was to understand and enrich this narrative and, above all, to turn it into unique material. To do this, we interviewed employees and studied business practices in the Amazon, transforming this information into a material that is accessible and attractive to various parts of the company. As a result, lectures, institutional and promotional materials and knowledge management among employees are now supported by complete material on the relationship between Natura, the Amazon rainforest and socio-biodiversity.
