The wealth of biodiversity and regeneration being driven by Latin America's most valuable company and reverberating throughout Brazil.
Client
Mercado Livre
Date
2024
We Deliver
Narrative
Positioning
ESG campaign
Opportunity
The environmental strategy of Latin America's most valuable company needed a narrative that strategically communicated the major investments and movements in regenerating Latin America's iconic biomes. That's why we developed the communication strategy for Mercado Livre's investment in the Regenera America program.
Solution
Our work involved developing a sustainability strategy and narrative through the creation and implementation of campaigns, videos, events and actions with influencers. We supported Mercado Livre to continue leading progress, take a leading role in the sustainable agenda and go beyond compensating. We tell the story of a regenerative project, pointing out new ways to accelerate the changes the world needs.
Results
More than U$23,744,953 was invested, 1,885,740 trees planted and 10,132 local producers involved in helping to preserve and regenerate forests and biodiversity. And our objective was met: to support the brand's communication and continuity in tackling climate change and its impacts.
