The delivery of the best of Brazilian biomes to the whole of Brazil in a campaign that translates this impact and values biodiversity.
Client
Mercado Livre
Date
2024
We Deliver
Narrative ESG campaign Brand activations
Opportunity
How do you tell the story of the investment in more than 150 enterprises in 7 different Latin American biomes by a brand that offers products and drives sales - and impact? It was from then on that a sustainability campaign that educates and inspires became our mission.
Solution
To do this, we developed a sustainability narrative that connects Brazilian consumers to local economies and to Brazil's exciting cultural and natural diversity. When we emphasize that Mercado Livre reduces distances and brings Brazilians closer to the best of Brazil, we do so not just with a story - but with experiences.
Results
We are present at strategic events and activate biomes, offering unique discoveries and sensations, delivering the best of Brazil (and our biomes). We already have more than 11 national events mapped out until 2025 and the presence of relevant and influential regional figures, as well as a special page for the campaign on the Mercado Livre website. And the deliveries continue.
