The most valuable brand and the largest festival of black culture and creative economy in Latin America all in the same experience.
Client
Mercado Livre + Feira Preta Festival
Date
2024
We Deliver
ESG campaign
Brand activations
Event design
Public relations
Opportunity
Bringing together the largest marketplace and most valuable brand in Latin America with the largest festival of black culture and creative economy in Latin America, the Feira Preta Festival, was the challenge we set ourselves and met. How can both Mercado Livre and Mercado Pago be positioned at the Feira Preta 2024 Festival in an authentic way?
Solution
We created the campaign, promoted Afro-entrepreneurs' products with technology and sustainability and, above all, strengthened the connection with black consumers and entrepreneurs. In practice, the concept, pieces and online and offline engagement actions guided this powerful union to spread all the potential it had in store.
Results
More than 60,000 people celebrating and valuing Afro-Brazilian culture through fashion, art, technology and entrepreneurship. Through our work, we encourage the consumption of products made by Afro-entrepreneurs and contribute to generating income and valuing them, with an economic impact of more than R$ 1,370,00.00.
